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Coca Cola embraces mobile marketing in Japan

February 23rd, 2009 Posted in Información General

“Coca Cola uses the mobile phone as a loyalty point system for their Cmode mobile-enabled drinks vending machines in Japan. consumers can use NFC (near field communication) or a QR code generated by an application installed on their phone to purchase drinks at Cmode vending machines.”

Coca Cola Embraces mobile marketing in vending machines

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