Coca Cola embraces mobile marketing in Japan
February 23rd, 2009 Posted in Información General
“Coca Cola uses the mobile phone as a loyalty point system for their Cmode mobile-enabled drinks vending machines in Japan. consumers can use NFC (near field communication) or a QR code generated by an application installed on their phone to purchase drinks at Cmode vending machines.”
Coca Cola Embraces mobile marketing in vending machines